UP215: Pepsi, Barclays and Fuse

This was a bit of a moment for Richard and Sean as its the first in person recording we’ve done since the lockdown forced us online. Newer listeners won’t remember but the first fifty or so podcasts we did were face to face at various locations, and we’ll be looking to do more through 2022, virus permitting.

So, we met up at the London headquarters of Omnicom Media Group for the second in our series on sports marketing in partnership with Fuse, the sport, entertainment, cause and culture agency, who helped us pull together a stellar panel that includes Tom Corbett, Group Head of Sponsorships and Media at Barclays, Adam Warner, Senior Director of Global Sports Marketing at PepsiCo, along with Steven Hutchison, Managing Director of Fuse.

It’s a broad conversation about football sponsorship, the UEFA Champions League, The Premier League and the FA Women’s Super League, through the eyes of the people making the decisions on the brand side of two of sport’s biggest spending commercial partners.  

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