Data Driven Daily Tip 188: One more important one that the data says is extremely important is - when posting Instagram Stories, each :15 story post should have a relevant hashtag in it. It should be done via the Hashtag Sticker within stories. We randomly decided to start using the hashtag sticker in our stories, and the data shows that the visibility of our stories exploded from around 20-25 people viewing our story to upwards of 450 people viewing our story. While location stickers can also help increase your story's visibility, you can't always control your location. But you can control how strategic you are with your hashtags!