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The Hustle Daily Show
What happens after a TikTok ban?
Apr 29, 2024
Exploring the impact of a TikTok ban on countries like India, the growth of alternative short video platforms, implications on the creator economy and free speech, legal challenges and stakeholder perspectives, with uncertainties over the outcome.
12:57
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Quick takeaways
- India saw a surge in short-form video competition post-TikTok ban, with platforms like Instagram and YouTube stepping in to fill the void.
- The US faces a dilemma over banning TikTok or accepting it under new ownership, with potential legal battles threatening free speech and creator livelihoods.
Deep dives
Impact of TikTok Ban in India
India banned TikTok in June 2020, leading to a surge in short-form video platform competition. Other tech giants like Instagram and YouTube quickly capitalized on the gap left by TikTok, launching features like reels and shorts in India. This competition created opportunities for smaller platforms to enter the market, resulting in creators being spread across various apps and facing challenges in maintaining their content presence.
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