How Content Curation Will Make You Win in Sales w/Stephen Walsh @Anders Pink

Sharing content with your network is a big part of the social selling process. Sharing content can help build your brand, create trust, provide value, and help create a following. But, what content is the right content? Should you be creating your own or curating others content? The answer is both. Sales today is about creating value and if you want to do that, you have to learn to create and curate. You have good ideas in your respective profession and you need an outlet for those thoughts and experience. On the other side, you need to realize you and your company don't have all the good ideas. To stay relevant you need to curate content from a wide range of sources. Mastering these two concepts puts you in the drivers seat of social selling and puts you on the track to success. 

In This Episode You’ll Learn:

Why content curation is an important part of the sales process
What tactics reps take to successfully share relevant content
Top strategies to curate and create content for your network