How building methodically is helping Peter Caputa and Databox disrupt the business marketing analytics industry

Key Points:

• Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56)
• Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36)
• I give my thoughts on Peter's strategy of not niching down (04:38)
• Peter gives his thoughts on trying to find the right mix of investment in search and content-based acquisition (05:34)
• I give my thoughts on causality, complexity science, and businesses working in a complicated ecosystem, with a clip from Steven Levitt and Freakonomics (08:37)
• Peter talks about content strategy how Databox grew its domain ranking with only a small marketing team, by pulling in expert contributions to contribute to blog posts in exchange for links (11:01)
• I give my thoughts on mental availability, with a clip from Byron Sharp (14:32)
• Peter talks about how they function as a bootstrapped company, even though they are VC funded (15:42)
• I question Peter on their plans to disrupt the business analytics industry, and he shares Databox long-term strategic goals (17:11)
• Peter discusses how focusing on a freemium plan helps their business by being an attractive offer, and functioning as a learning tool for clients (18:51)
• I give my thoughts on self-serve freemium as an offer with a clip from Patrick Campbell of Profitwell (21:05)
• Peter talks about their strategy of building the product, and the company, one block at a time (24:00)
• I give my thoughts on increasing customer value footprint (26:11)
• Peter gives his thoughts on informing the product roadmap with customer feedback (27:49)
• Peter discusses Databox's long-term competitive strategy, and how they plan to stay ahead of the competition (31:26)
• I give my thoughts on building a product around APIs and integrations, with a clip from Neha Sampat, CEO of ContentStack (32:47)
• Peter talks about moats, and how they are maintaining and building their competitive advantage (33:41)
• Wrap up (34:59)

Mentioned:
Hubspot
Monday.com
ActiveCampaign
SEMrush
Constant Contact
Mailchimp
Wistia
Marketo
Salesforce
Hotjar

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