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Imagine you’re buying a new bike….you’ve been to multiple websites, you’ve seen several ads, you’ve clicked on some but not others, read reviews on different sites and…eventually you buy the bike.  However, how does the bike seller understand the contribution of each marketing channel?  And where should they invest next for other customers?

This is just one of the questions, which John Readman  founder of Ask Bosco addresses in the latest Futureview podcast. Originally recorded in the summer of 2024 (hence some of the references) we cover a great range of topics including:

How to educate the CEO and CFO on how marketing spend really works

• Integrating marketing data to create a level playing field
• Ai tools to forecast marketing effectiveness
• The importance of brand, creative and being brave to stand out
• The journey from Dragons Den and the RAF to the world of marketing
• Lessons from John’s Dad

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com