Annette de Lancey is the Founder and Owner of CastCoverz!, a made-in-the-USA preeminent global manufacturer, e-tailer, and innovator of essential orthopedic soft goods (brace, splint, boot, and cast covers), orthopedic accessories, and patient-requested orthopedic gear for arms and legs. As the Founder and Owner of She Makes Products, she transforms struggling product entrepreneurs into profit-making CEOs. With years of experience, Annette is a career entrepreneur, manufacturer, business and profit strategist, and champion for small businesses.  

Being a female entrepreneur in the manufacturing industry is no easy feat. Running a successful business requires mastering a variety of tasks, from ensuring production efficiency to maintaining product quality and keeping costs under control. Without the necessary expertise, these responsibilities can quickly become overwhelming.

Annette de Lancey is a serial entrepreneur who has founded five successful businesses. She knows the ins and outs of running a business and has overcome numerous hurdles along the way. One of her secrets to success is the Profit First strategy, which helped her scale her product business and achieve financial freedom. By prioritizing profits over revenue, Annette grew sustainable companies with purpose. Now, she dedicates her time to sharing her knowledge and helping other female entrepreneurs achieve the same level of success. 

In this episode of the Quiet Light Podcast, Pat Yates and Ethan Alexander sit down with Annette de Lancey, Founder and Owner of CastCoverz! and She Makes Products, to discuss how manufacturing entrepreneurs can thrive. Annette shares how the Profit First framework works, how product developers should structure their finances, what steps existing businesses should take first, and why it's a good idea to prepare your business as if you're going to sell it.