TBP141 - The CMO Primer For the Blockchain World

Hey our marketing buddy Jeremy Epstein drops by the show to talk about the current landscape and to discuss his new eBook 'The CMO Primer For The Blockchain World'. You see, in a blockchain world, marketers will have to earn customer permission in an entirely new way. Identity will be controlled by the users. Like the internet, mobile, and social, blockchain technology will have a dramatic impact on marketing and marketers. This book was created to help you get prepared. It includes seven sections on topics such as branding, customer experience, and loyalty contributions from thought leaders and early blockchain-enabled vendors. Sounds good right? Sure it does! Holla back!