In the fourth of a series of Deep Dives into the business side of dealing with publishers and agents we speak to Phoebe Morgan, author and publisher. Phoebe takes us through the essentials of how a publisher chooses the books it publishes, and the common misconceptions that debut authors might have. We also discuss cover art, marketing spend, building an author’s career, the relationship between agents and editors, digital first publishing, and whether authors ask enough questions of their publishers.