The Data Fix with Dr. Mél Hogan Together, with Collin Bjork
Mar 24, 2025
Collin Bjork, a Senior Lecturer at Massey University and a specialist in generative AI, discusses the multifaceted implications of "extractive AI." He contrasts AI tools like Otter.ai with the community-centric approach of Te Hiku Media, emphasizing the importance of stewardship in technology. Collin also explores how rhetoric fosters togetherness rather than mere persuasion. Additionally, he shares insights on linguistic equity in AI and the exciting potential of indigenous perspectives in shaping technology.
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Extractive AI Lens
- "Extraction" is a useful lens for critically analyzing AI technologies.
- It reveals how these systems exploit resources like minerals, energy, data, and even voices.
Otter.ai Case Study
- Collin Bjork discusses Otter.ai, an AI-powered transcription software, as a case study of extractive AI.
- It efficiently creates transcripts but raises concerns about voice extraction and its impact on language.
Bias and Extraction in AI
- AI systems, trained primarily on data from white men, perpetuate biases and reinforce existing power dynamics.
- Including marginalized voices in these systems without addressing the underlying extractive logic puts those communities at risk.
