#023 - Justin Welsh on Intentional Lifestyle Design, Content Creation, & Shiny Outcome Syndrome

Justin Welsh is a former startup exec turned solopreneur & creator helping people launch, grow, and monetize their internet businesses. We talk about long term thinking, playing your own game, content creation, status, the value of travel, and more.

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(00:47) Why he chose content creation (02:47) Did content creation come naturally or take effort? (04:58) The challenges of solopreneurship & content creation (07:49) Why you don’t find your niche (10:04) All good things are hard & difficult (12:36) What's he (not) optimizing for (15:13) Would he ever turn this into a large, multi-person business? (18:17) Mimetic desire & playing your own game (21:16) Is the experience & journey towards your own authentic desire unavoidable? (22:56) Avoiding the disease of more & not getting blinded by growth (25:20) You can't fast forward reality (28:24) Are there downsides to status and internet fame? (31:22) His business wouldn’t grow without the personal brand (33:36) Why he chose not be a parent (36:09) What he likes about travel & how to emulate the benefits elsewhere (40:46) Investing in local communities & helping people abroad learn how to use the internet (44:42) Justin's final question for listeners

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Justin’s Twitter: https://twitter.com/thejustinwelsh

Justin’s Site & Newsletter: https://www.justinwelsh.me

Spencer’s Twitter: https://twitter.com/SP1NS1R

Spencer’s Blog: https://spencerkier.substack.com