Measurement ... sounds boring and hard, but it's so necessary for comms pros! It helps you continuously learn, improve and ideate, and helps you demonstrate the value you add for your business or client.
So how do you measure the effectiveness of your communication in a way that shows value, and gives you value too?
In this episode I'll share my three top tips for measuring your comms, and give you a few ideas to try.
Subscribers to my FREE 12-month Comms Toolkit will receive a measurement framework in their inboxes this month (March 2023), so this is the perfect episode for you! If you haven't subscribed and would like a copy of the framework - and get your hands on the tools we've already shared - then sign up here.
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Less Chatter, More Matter: The Communications Podcast