Why use Tiktok as an education platform and it's impact on brain health, Dr. Julie Fratantoni

Ian MacRae talks to Dr. Julie Fratantoni about science communication, social media and her work talking about brain health on Tiktok.

Where do young people primarily get their information about mental health? What are the most common sources of information... and misinformation on social media?

Why use Tiktok as an education platform? Is there anything about the platform that makes communication easier? 

And what are the risks and drawbacks? 

What are the risks that psychologists, neuroscientists or other experts should know about being active on social media channels?

What can you learn about people on social media that an academic or research setting doesn’t teach you?

How will the role of science communicators change in the future?

Dr. Julie Fratantoni is a cognitive neuroscientist at the Center for BrainHealth at the University of Texas at Dallas. She serves as the head of content innovation and user experience for The BrainHealth Project™ – a 10 year, longitudinal research study seeking to define, measure, and improve brain health and performance across the lifespan.

She is passionate about science communication and finds great joy in creating and sharing content that equips and empowers individuals to live a happier and healthier life. She is @drjuliefratantoni on Instagram and Tiktok, and her website is: www.drjuliefratantoni.com

Ian MacRae is an award-winning author, psychologist and psychometrician, He has written six books about workplace psychology including High Potential: How to Spot, Manage and Develop Talented People at Work, and his latest book is Dark Social: Understanding the darker side of work, personality and social media. His books have been translated into tendifferent languages.

@iansmacrae on Twitter.