

271. Gaming in the Middle East: Inside Abu Dhabi’s Big Bet on Games
Feb 24, 2025
Marcos Muller, the Director of Abu Dhabi Gaming, is revolutionizing the gaming landscape in Abu Dhabi. He discusses the city’s ambitious vision for a vibrant gaming ecosystem focused on talent development and job creation. Marcos shares insights into the financial incentives attracting studios and addresses the growing gaming economy in the UAE. He also dispels myths about living in Abu Dhabi, highlighting its community warmth and opportunities for game developers. This conversation is a treasure trove for anyone interested in the future of gaming in emerging markets.
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Marcos's Journey to Abu Dhabi
- Marcos Muller, born in Brazil, lived in Germany and the US before settling in Abu Dhabi.
- He initially came on a 10-day ticket 12 years ago and never left.
Gaming and Career Shifts
- Marcos was fired from his US job after graduating, leading him to Abu Dhabi through gaming connections.
- He played World of Warcraft professionally and worked in IT and education before his current role.
Abu Dhabi: A Big Little City
- Abu Dhabi is a "big little city" with a close-knit community and family-oriented culture.
- It offers a balance of modern amenities and cultural richness.