On this week’s episode, Claire Wyatt, vp of business strategy & marketing science for Albertsons Media Collective is welcomed into The Garage to discuss the importance of measuring everything, especially in the context of retail media networks.

During the conversation, they explore the challenges of conveying complex data science concepts and the importance of tying metrics to customer value. Wyatt also touches on the evolving landscape of measurement metrics, moving beyond traditional ROAS to consider broader metrics such as new-to-brand attributed sales and lifetime value.

Introductions 00:00:01 – 00:02:27
Claire’s background in data and analytics 00:02:27 – 00:06:12
Closing the loop 00:06:12 – 00:11:21
How can RMNs help retailers with their categories 00:11:21 – 00:18:17
How are brands adapting to the new privacy standards that make identity more difficult to capture? 00:18:17 – 00:24:15
How should the retail media industry feel and what should they do to protect client data? 00:24:15 – 00:33:15
Does AI worry you? 00:33:15 – 00:38:58
What's the best way to measure in store media? 00:38:58 – 00:41:08
If you could change one thing about the industry, what would it be? 00:44:47 – 00:47:37
What are the next industry buzzwords? 00:47:37 – 00:50:05
Closing 00:50:05 – 00:51:08

Want to know more about retail media? Here are four tips to help with retail media network planning and buying decisions based on media standards.

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

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178: Emotional Gut Punch