469) The Rise of AI Agents: What Financial Brands Must Do in the Next 90 Days

AI agents aren’t coming—they’re already here. And they’re about to reshape how people search, shop, and apply for financial products. In this episode of the Banking on Digital Growth Podcast, host James Robert Lay is joined by co-host Derik Krauss to unpack the fast-moving shift from generative AI to autonomous AI agents—and why this change is happening faster than most financial brand leaders realize. We explore what AI agents actually are, how they differ from GenAI, and why your brand’s current visibility in Google Search might not mean squat in an AI-powered world.

From OpenAI’s new Agent Mode to Semrush’s bombshell research on AI search behavior, we dive deep into how machines are now completing tasks that were once human-only—and what that means for your marketing, UX, and growth strategy moving forward. Because in the age of AI agents, one year of inaction could cost you a decade of relevance.

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Hosted by Ausha. See ausha.co/privacy-policy for more information.