The Agency Accelerator Why Are Agencies So Bad At Their Own Marketing?
Why are agencies so bad at applying the smart advice they give their clients, to their own businesses?
I’m on a mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode.
Time Stamp
[1:41] It’s hard to remove yourself from the business and stand in the client’s shoes and be your best client
[1:50] Are you stuck on ‘the client service hamster wheel of doom’?
[02:06] Too many agencies rely on referrals and word of mouth
[03:10] The result of a lack of consistent business development is we lurch from feast to famine
[03:50] If you do your own marketing you demonstrate to yourself and your client that your advice actually works!
[04:08] By doing your own marketing you can keep refining what you advise your clients to do
[04:23] Share best practice with your clients and have the confidence to know that it works
[5:00] My advice when you feel you don’t have time to do all this:
[5:15] Put a system in place and do a few activities consistently
[5:35] Don’t expect results immediately but ensure you are consistent at delivering the few activities you’ve chosen to do
[5:50] Don’t get distracted by shiny new objects – there is no easy solution!
[6:35] Outsource as much as you can
[7:35] Try and be your own best customer
[08:00] Do the things you enjoy doing and the things your customer is most receptive to
Quotations
“We live in an instant gratification world, yet most robust business development strategies deliver in the medium to long-term” - Rob Da Costa
“Try and be your own best customer!” - Rob Da Costa
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Useful links mentioned in this episode: