Product Marketing Life
The past, present and future of product marketing with Jeff Hardison, Calendly
Jan 24, 2025
Jeff Hardison, VP of Product Marketing at Calendly, brings a wealth of experience in product marketing, particularly in PLG and sales-led environments. He discusses the evolution of product marketing from consumer brands to tech companies, emphasizing the importance of adaptability and research. Jeff shares insights on navigating challenges in startups versus larger organizations, and how collaboration and data-driven decisions foster user engagement. The conversation also touches on balancing product-led growth with sales strategies and the rich culinary scene of Portland, adding a humorous twist.
41:29
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Quick takeaways
- Adaptability is vital for product marketers, allowing them to pivot between team needs and align with changing company dynamics.
- The evolution of product marketing now demands a blend of consumer marketing principles and hands-on, data-driven strategies in tech environments.
Deep dives
The Adaptability of Product Marketers
Adaptability is emphasized as a crucial superpower for product marketers, particularly in fast-moving environments. The ability to pivot and assist different teams—whether it's product management needing research or sales requiring support—demonstrates a marketer's versatility. For instance, the demands and focuses within a company can shift from one quarter to the next based on leadership changes, making flexibility essential. This adaptability allows product marketers to effectively navigate varying responsibilities and ensure alignment with the company's evolving needs.
