How to engage with partners in effective lobbying

Lucinda Rouse and Emily Harle are joined by Leicia Feare, associate director of communications and campaigns at the youth empowerment charity Mission 44.

Leicia talks about the charity’s first campaign, Nothing Happens in Isolation, which aims to promote inclusion in schools. She describes how Mission 44 convened partners to formulate a list of recommendations that the charity’s founder, the motor racing driver Sir Lewis Hamilton, presented to the Prime Minister.

She outlines the measures taken by the charity to incorporate the views and priorities of young people who have experienced exclusion from school and explains how it has avoided tokenism in the process.

She reflects on the value of having a popular figurehead at the top of the organisation while acknowledging the difficulty of developing a stand-alone profile for Mission 44 when media interest is invariably focused on its central personality.

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