Nicole Rycroft, biodiversity champion, discusses transforming supply chains for sustainability, focusing on shifting global viscose production away from endangered forests. The podcast also explores the role of supply chains in tackling the climate crisis, creating market conditions for change, and reimagining food and fashion for a sustainable future.
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Quick takeaways
Industries need to transform global supply chains to operate sustainably within the limits of the planet.
Canopy collaborates with major brands and suppliers to transition to more sustainable practices and eliminate the use of forest fiber.
Deep dives
The Impact of Supply Chains on the Environment
Supply chains, specifically those associated with raw materials, have a significant carbon footprint and contribute to environmental degradation. Industries like fossil fuels, plastics, and industrial forestry have caused pollution, deforestation, and species loss. However, there are innovative solutions that use less water and energy, but lack the required financing and markets to scale up. Transformation of these global supply chains is necessary to operate sustainably within the limits of the planet.
Canopy's Approach to Transforming Supply Chains
Canopy, an organization focused on protecting ancient and endangered forests, works with major brands and suppliers in the forest industry to transition to more sustainable practices. By eliminating the use of forest fiber, they drive change in the packaging and textile supply chains. Canopy's market pull ensures demand for lower carbon and circular alternatives, encouraging producers to invest in new technologies and feedstocks like discarded clothing and agricultural residues. Through collective action and collaboration, supply chains can be transformed to be climate-resilient.
Creating Sustainable Supply Chains and Market Conditions
Changing unsustainable production systems and supply chains requires a critical mass of brands pushing for change. By setting targets for suppliers and demanding alternatives that don't contribute to deforestation or high carbon footprints, brands can create market conditions that encourage producers to shift to more sustainable practices. Examples like reducing packaging from ancient forests and shifting from tree-based textiles can have a significant impact. When the right market conditions are created, change can happen exponentially and quickly.
If we're going to solve the climate crisis, we need to talk about supply chains, says biodiversity champion and 2023 Audacious Project grantee Nicole Rycroft. Her organization, Canopy, partners with key industry leaders to overhaul their base materials in favor of more sustainable alternatives. Learn more about how they're shifting production of everything from T-shirts to the Harry Potter book series out of the world's ancient and endangered forests — and how solutions for every sector are closer than we think. After the talk, Modupe shares some tips on transforming simple pleasures (like buying clothes or ordering takeout) so they’re a bit better for the planet.
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