Today's B2B marketers face a widening divide.

While AI and personalization tools evolve at breakneck speed, most teams still rely on outdated playbooks that fail to capitalize on these innovations.

The result? Missed opportunities, wasted budgets, and declining engagement across channels.

Guy Yalif, Chief Evangelist at Webflow and former Co-founder of Intellimize unpacked the marketing trends every B2B marketer needs to know in 2025.

In this session, we explored:

The evolution of AI and personalization in B2B
The new playbook for modern marketing teams
How GTM roles are shifting (Will we need fewer SDRs? Will marketing run more automation?)
His bold predictions for marketing trends in 2025

About Guy

Guy Yalif is a seasoned B2B SaaS executive with over 20 years of experience helping marketers drive revenue on websites and across digital advertising using machine learning. Currently Webflow's Chief Evangelist, Guy has been a marketing leader at Twitter, BrightRoll, Yahoo, and Intellimize. He has been a part of four successful exits and was cofounder and CEO of Intellimize which was recognized multiple times as a Best Place to Work and INC5000 company. Guy received a Bachelor's degree in Mechanical and Aerospace Engineering from Princeton and an MBA from Stanford.

Personalization, AI, and ABM in 2025: Guy Yalif