Today on the show we have Dave Jackson, founder, and CEO of TheCustomer.Co, and author of the book Customer-led growth.

In this episode, we talked about customer success as a company-wide capability, the motivation behind his recent book Customer-led growth, and Dave explains why you should purposefully design your organization around customer value.

We also discussed why you should screw best practices, and dove into the 7 principles of customer success to deliver maximum customer value.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Strong and Courageous with Ken Harrison