From Startups to Scale-Ups: A Human-Centric Approach to Brand Growth with Norman Guadagno

Join Staffbase SVP & GM of the Americas David Maffei as he sits down with transformational marketing leader Norman Guadagno to explore the pivotal role communication plays in driving successful business transformations. From aligning teams across sales and marketing to embracing AI as a communication tool, Norman shares actionable strategies and lessons from his transformative work at companies like Mimecast and Carbonite.

This episode dives into the complexity of organizational change, the importance of trust and transparency, and how storytelling can drive alignment and engagement. Whether you're navigating a business transformation or adapting to the evolving landscape of AI-driven communication, this conversation is packed with insights to inspire action.

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Selected People, Places & Things Mentioned: Mimecast; Norbella; Acoustic; Carbonite; Business email compromise; Little League; ChatGPT plus; Sam Altman; Challenger: A True Story of Heroism and Disaster on the Edge of Space by Adam Higginbotham

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Follow the host and guest: David Maffei on LinkedIn & Norman Guadagno on LinkedIn

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About Staffbase:

Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that helps companies connect with every employee through inspiring communication that drives collaboration and achieves business results.

Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.

Learn more at staffbase.com.