Regular listeners of the podcast will have frequently heard us address the thorny topic of value in the professional services industry; today, we apply that thinking to the world of audit. Non-discretionary work like audit isn’t always seen as “value-generating” in quite the same way that discretionary spend—consulting services, for example—is. But is that really fair? In this episode, we explore the relationship between audit and value, as understood by clients; and we ask what auditors can do if they want to maximise their perceived value-add.