So for everyone in the CrossFit realm, you fell in love with the belief in fitness that GG created.

Perfect. You found a match. You affiliated. The rest is history.

For those of you who went down the de-affiliating/rebranding route - my question to you is this..

What is your belief in fitness?

If your belief in fitness is an exact replica of your previous model, that's fine...as long as your 'rebrand' was meant to simply change the naming convention away from CrossFit.

But for those who wanted to create something their own...you need to develop your own belief in fitness.

Look at Functional Bodybuilding by Marcus Filly

Or Level Method...

They all created their own belief in fitness and people have flocked to their charter.

When I rebranded to Urban MVMNT we created a new belief in fitness and one that we genuinely believe in.

So find your new belief in fitness if you're going to create something new and actually fucking believe in it.