The Purposeful Marketing Podcast #72: What stops you from creating new types of content? Ft. Joseph Lewin, Director of Growth, Proofpoint Marketing
What stops you from creating new types of content?
Welcome back, Purposeful Marketers! In this exciting Season 3 episode of the Purposeful Marketing Podcast, your hosts, Aaron, Mary, and James, ask the big questions about content creation, focusing on the changing landscape going into 2024. Joined by returning guest Joseph Lewin, Director of Growth at Proofpoint Marketing, the conversation takes an adventurous turn as they explore why marketers should be daring to try new types of content.
๐ Episode Highlights:
๐ Unpacking the Big Question:
Aaron kicks off the episode with a broad yet essential question: Why are marketers hesitating to create new types of content today? Joseph Lewin, an expert in the B2B space, shares insights into the challenges faced by marketers and the importance of experimentation.
๐ Navigating the B2B Content Landscape:
Joseph emphasizes the need for B2B companies to step out of their comfort zones, highlighting the pitfalls of traditional content creation approaches. He stresses the value of trying new things, sharing stories of misguided investments and the necessity of small tests.
๐ค Evolution of Content Creators:
Mary joins the conversation, discussing her transition from a written content background to exploring new formats like TikTok and video podcasting. The trio delves into the authenticity brought by video formats and the power of branching out.
๐ Building Authentic Relationships:
James adds a crucial perspective on the trend towards video and podcasts, emphasizing the importance of authenticity. The discussion turns to collaboration, a key element in content creation, and how these mediums encourage transparent and honest communication.
๐ฉ The Adventures of Indiana Joe:
Joseph shares the story behind his distinctive hat and its unexpected role in the creation of his latest podcast, Outbound. The conversation explores the impact of thematic elements in content, creating memorable and authentic connections with the audience.
๐ Outbound Strategy Unveiled:
Joseph unravels the strategy behind Outbound, a podcast tailored for sales professionals in professional services. He explains how it diverges from conventional sales content, focusing on relationship-building and trust rather than traditional outbound tactics.
๐ Leveraging Multiple Platforms:
Aaron outlines a strategic framework, highlighting the synergy between the podcast, courses, and niche communities. Joseph delves into the importance of attention, affinity, and relationships in content creation, emphasizing the need for content that serves these purposes.
๐ TikTok Triumph:
In a surprising twist, Joseph shares his recent success on TikTok, experiencing semi-viral content. He provides insights into his experimentation with homesteading content and its impact on his learning curve in the dynamic world of content creation.
Tune in to this episode for an insightful and entertaining exploration of the evolving content landscape and discover why embracing new frontiers in content creation is the key to success in 2024! ๐โจ
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