32 – How a good real estate agent sells property off the plan

Finding a good selling agent to help sell your development stock off the plan is crucial to getting your project sold profitably, started as soon as possible and settled with minimum fuss. So I speak with Campbell Cooney a Director of Hodges in Brighton about selling property. Campbell has been in the real estate industry since the 80s, so has lots of experience. We have a good chat about how you go about marketing projects off the plan, how to give the market what it wants, and what materials and information you need to have ready when you start selling your project. I always find it fascinating speaking with agents about how they go about selling property off the plan, as they usually have some good tips and insights into how best to get a sale. Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time, along with another bonus course called Raising Capital which covers how to raise money for your projects. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcastProperty Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcast Tips for Real Estate Developers Here are a couple of lessons I took away from my discussion with Campbell. 1. Work with the agent Campbell mentioned how it is better to work with the agent not for the developer. And I think if you can develop a partnership approach with the selling agent then you will get a better result. Involving them in design discussions or seeking their feedback on market wants is a great way to tailor your product to what the buyers want, not what you think they want, or what you like. And this leads in to lesson 2 2. Figure out who your buyers are I am sure many developers assume they know who their buyers are and what they want, and possibly they do, I know I was quite surprised by the mixture of buyers when I met some of them at the inspections, there were groups of buyers that I had’t expected to buy in the project. Selling agents are at the front line of the market, speaking with people every day and hearing what they like or dislike. So tap into that market intelligence and give the buyers what they want,