Melissa-Ann Chan: Crafting a Brand for the Next Generation of Finance

In this episode, Arta CEO Caesar Sengupta sits down with Arta's newly appointed Chief Marketing Officer, Melissa-Ann "Mel" Chan, for an insightful conversation on her journey and vision for Arta's marketing strategy.

From their time working together at Google, where they helped launch Google Pay (formerly Tez), to Mel’s decision to join Arta as it embarked on its mission to transform wealth management, she shares her unique perspective on the evolving fintech landscape.

Mel explains how the company’s commitment to innovation and user-centric design sets it apart in the crowded fintech space. She also describes the role AI will play in Arta's future. Mel calls Arta’s approach a "breath of fresh air" in the finance space as she discusses the importance of trust, transparency, and experimentation in building a brand that resonates with members.

Marketing sophisticated financial products within a highly regulated industry is no small feat. Mel opens up about how she’s built and shaped Arta’s marketing team, her approach to educating and inspiring change in how people engage with their finances, and how her personal experiences have shaped her understanding of Arta’s members.

Tune in to hear how Mel and her team are setting the stage for Arta’s future