Join us in the BreakLine Arena for a conversation with Larry Liu, Founder and CEO of Weee!, the Largest Asian and Hispanic Grocery Store in North America. The goal of Weee! is to empower customers to share their culture by making finding traditional ingredients easy and affordable.

Food is fundamental to cultures across the globe, and many of us formed our most precious memories with family and friends at mealtimes. For immigrants, it can be a challenge to find traditional ingredients that allow them to share their heritage.

In today’s episode, Larry discusses his experience as an immigrant, how he moved from a stable job in corporate finance to a full-time entrepreneur, and the challenges he faced along the way when building Weee! He describes the importance of the idea behind a company, and why even if he failed, he wouldn’t have regretted it. He shares more about how Weee! is helping support immigrant communities during the cultural upheaval caused by the COVID-19 pandemic, and why food is so key in forming intercultural bonds.

“Food is a mirror and a window. A mirror to reflect yourself, who you are, your heritage, but also a window into another culture. The more we share about food, the more we love each other.”

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#268 The Vet — Mark Becker