Unlocking Ancillary Revenue While Supporting Housing Affordability, with Airbnb Head of Marketing for Real Estate Eliza Lochner

Eliza Lochner is a seasoned marketing leader with experience spanning Fortune 500 companies and high-growth startups. She leads global marketing for Airbnb’s real estate development partnerships and new supply initiatives, including the Airbnb Friendly Apartments program, which helps renters earn supplemental income while giving property owners transparency, controls, and new revenue opportunities. Passionate about building human connections that fuel business growth, Eliza focuses on partnerships at the intersection of housing affordability, flexibility, and real estate innovation.

(01:30) - Airbnb-friendly Apartments
(02:55) - Addressing Housing Affordability
(04:34) - Owner & Property Manager Controls
(06:28) - Program Success & Expansion
(09:25) - Impact on Resident & Investor Attraction
(14:24) - Revenue Sharing & Incentives
(18:56) - Building Trust with Property Managers
(21:14) - Blueprint - The Future of Real Estate - Register for 2026: The Premier Event for Industry Executives, Real Estate & Construction Tech Startups and VC's, at The Venetian, Las Vegas on September 22nd-24th, 2026. As a friend of Tangent, you can save $300 on your All-Access pass
(22:05) - Channel Partners & Distribution Strategy
(24:00) - Boutique Hotels Partnerships
(25:45) - Major Events: World Cup and Olympics
(29:43) - Future of Airbnb Friendly Buildings Program
(31:26) - Collaboration Superpower: Michelle Obama & Eumaeus (Wiki)

💚 Learn more:
➡️ Airbnb-friendly Apartments program
➡️ Eliza Lochner on LinkedIn

💚 Feature:
➡️ Blueprint - The Future of Real Estate - Register for 2026: The Premier Event for Industry Executives, Real Estate & Construction Tech Startups and VC's, at The Venetian, Las Vegas on September 22nd-24th, 2026. As a friend of Tangent, you can save $300 on your All-Access pass

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Jeff Berman on LinkedIn
➡️ Zach Aarons on LinkedIn
➡️ Tangent on LinkedIn

Disclaimer: Tangent podcast is for entertainment and informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advise. Nothing contained on our program constitutes a solicitation, recommendation, endorsement, or offer by Tangent, Camber Creek, MetaProp, or any third party guest to buy or sell any securities, public or private, other financial instruments or funds.