OnBase: Smashing Sales and Marketing Misalignments Ep. 409 | The Power of Keywords in Sales and Marketing: Strategies for Successful Outreach and Personalization
Episode Summary
In a world where businesses are constantly seeking effective strategies to connect with their audience and drive revenue, it is crucial to learn how to effectively leverage contextual keywords, collaborate for success, and make incremental changes for remarkable results. This episode explores the power of analyzing keyword intent and classifying them based on customer journeys, embracing collaboration between marketing and sales teams to maximize lead potential and revenue.
About the Guest
Branden Welch is the Director of Revenue Operations at Nerdery. He has over 16 years of experience in Revenue Operations, Sales, and Demand Generation. Throughout his career, Branden has gained valuable insights by holding both sales and marketing roles, which gave him a comprehensive perspective on the challenges and opportunities each discipline presents. Beyond his professional endeavors, he finds great joy in various outdoor activities such as fishing, hunting, and dog training.
Key Takeaways
- Analyzing keyword intent and classifying them based on customer journeys and problems enables businesses to create targeted content and outreach that effectively connects with their audience.
- Instead of abandoning an initiative that isn't yielding desired results, making small adjustments and tweaks can lead to significant improvements.
- By analyzing response rates, engagement metrics, and feedback, you can make informed decisions about which modifications are driving better outcomes.
- Marketing and sales collaboration maximizes lead potential, secures meetings, and drives revenue.
Quote
“Finding the balance between moving quickly and measuring the right things is key. Don't overlook the importance of assessing the actual impact of your changes to drive the right outcomes." - Branden Welch
Recommended Resources
Blog:
Book:
Endure: How to Work Hard, Outlast, and Keep Hammering by Cameron R. Hanes
Shout-outs
Abby Hill - Associate Integrated Marketing & Comms Manager - Hair Care at Johnson & Johnson
Amy Gregory - Corporate Marketing Director at OneNeck IT Solutions
Joseph T. Dunsmore - Founder and CEO, The Digital Truth.
Connect with Branden Welch | Follow us on LinkedIn | Website