The Best One Yet

🫡 “TikTok Refugee” — TikTok’s final countdown. Jack Daniels’ bourbon bust. Anduril’s new language of business.

Jan 17, 2025

The looming shutdown of TikTok has sparked discussions about its uncertain future and new alternatives like Red Note. Whiskey sales are on the decline, prompting creative branding strategies to adapt to shifting consumer habits. Chick-fil-A's innovative robot lemon-squeezing factory adds a humorous twist to mundane job tasks. Meanwhile, Anduril's new military factory signals a shift in American business language, reflecting broader changes in the market. A lighthearted celebration of listener achievements rounds out the conversation.

22:40

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Quick takeaways

The potential shutdown of TikTok has prompted a surge in Americans learning Mandarin as they seek alternative platforms amid changing social media dynamics.

The American whiskey market is facing a significant downturn due to shifting consumption habits, leading brands to consider diversifying into lifestyle products for recovery.

Deep dives

TikTok's Impending Shutdown and User Responses

TikTok is scheduled to be removed from app stores due to a law passed by Congress, leading to a dramatic increase in Americans learning Mandarin on apps like Duolingo as they seek alternatives. Users are reportedly dubbing themselves 'TikTok refugees' as they prepare for the transition to potential replacement platforms, such as the Chinese app Red Note. Three possible outcomes exist for TikTok's future: its shutdown, a Supreme Court intervention, or a sale to a non-Chinese entity. Each scenario aligns differently with various stakeholders, signaling a significant shift in usage dynamics and access to social media in the U.S.

Intro

2min

The Trials of Job Tasks and the Rise of Lemon Squeezing Robots

2min

The Impending Shutdown of TikTok and Rising Interest in Mandarin

3min

TikTok's Uncertain Future and Whiskey Sales Decline

8min

Cultural Icons and Entrepreneurial Ventures

4min

Anduril's Arsenal and Evolving Marketing Strategies

6min

Celebrating Wins and Recognizing Listeners

3min

TikTok is scheduled to shut down Sunday morning… but there are still 3 possible outcomes.

The Bourbon Bubble just burst, so we have a solution for Jack Daniels… Whiskey World.

For the next 4 years, business leaders will speak different… and we see it in Anduril, a drone startup.

Plus, Chick-fil-A just built an entire factory of robots with one purpose… Lemonade.

$BF $STZ $META

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Reese’s Peanut Butter Cups 🥜

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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