Imagine a fully automated life in which all chores are handled by technology. No cleaning, no cooking, no mowing the lawn. Though it sounds amazing at first, a new Journal of Marketing study argues that autonomous products deprive consumers of meaningful experiences. Here's how marketers can address this.

Read an in-depth recap of this research here: https://www.ama.org/2023/06/06/autonomous-products-make-our-lives-easier-but-do-they-deprive-us-of-meaningful-experiences/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231171841

Reference: Emanuel de Bellis, Gita Venkataramani Johar, and Nicola Poletti, “Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products,” Journal of Marketing.

Narrator: Elizabeth Ann Sismour

Acknowledgments: Aman Soni

Topics: autonomous products, customer experience, manual labor, automation, AI