Human-First AI Marketing Podcast by Avenue9 AI & Robotics Edutaiment: What Business Leaders Can Learn from Dr Anastassia Lauterbach
In this episode of Human-First AI Marketing, host Mike Montague of Avenue9 sits down with Dr. Anastassia Lauterbach, AI and robotics expert, professor, and creator of the Romy and Robby educational book series, to demystify artificial intelligence and explore how it really works. From breaking down common myths about generative AI and “artificial consciousness” to explaining what tokens, training, and accurate intelligence mean, Dr. Lauterbach delivers a masterclass in separating AI facts from fiction.
Together, Mike and Anastassia uncover what today’s business leaders need to know about using AI responsibly and effectively, from its applications in marketing, medicine, and education to its limits in reasoning and creativity. They discuss the importance of human oversight, the future of robotics, and how AI can enhance, not replace, human insight. Whether you’re a marketing director, entrepreneur, or curious learner, this episode will help you see AI not as a threat or trend, but as a powerful tool for more innovative, more human-centered innovation.
Top Takeaways
1. AI doesn’t “think” or hold conversations; it predicts patterns.
Large Language Models, such as ChatGPT, aren’t conscious or conversational; they’re mathematical systems that predict the next token based on statistical probability, rather than understanding or intent.
2. Misunderstanding how AI works leads to poor business use.
Treating AI as a human-like assistant can lead to mistakes in marketing and decision-making; leaders must view it as a tool for pattern recognition and automation, rather than as a substitute for human cognition.
3. AI is “frozen in space”; it doesn’t learn in real time.
Once trained, models are fixed until retrained and redeployed, meaning they can’t evolve dynamically with every prompt or conversation.
4. Human language and AI language aren’t the same thing.
What seems like fluent conversation is really statistical token prediction; AI doesn’t “understand” English, tone, or context the way humans do.
5. AI’s true power lies in scale, not consciousness.
It can process vast data sets and find patterns humans can’t, but lacks reasoning, emotion, and causality qualities that make humans irreplaceable in marketing and creativity.
6. AI will touch every industry, but human insight remains key.
From medicine to engineering to marketing, AI can enhance efficiency, yet success depends on people who understand how and when to apply it.
7. Self-driving cars show the limits of “real-world” AI.
Despite billions of dollars invested, environmental complexity still outpaces AI’s ability to reason like a human driver, a lesson for any business trying to automate too quickly.
8. Human-AI collaboration produces the best results.
Just as composers used AI to complete Beethoven’s unfinished symphony, the most significant breakthro
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