Whatever your planning cycle, at this time of year we are naturally drawn to consider our goals for the year ahead and begin shaping our marketing calendars.
And as agency awards can take up such a considerable amount of time, energy and budget -it seems only right that we apply our marginal gains scrutiny to understand how to maximise our return on investment.
In this episode, I get together with agency awards expert Stef Brown. Stef has clocked up an enviable win rate over the years, supporting all kinds of agencies to land their most prized gongs.
Join us as Stef takes us through her top tips - from prioritising awards schemes, creating winning entries and publicising our wins.
We’re giving away a copy of Stef’s recommended read: A Smile in the Mind, listen in to find out how to win.
If you are looking to take control of your agency new business and marketing planning in 2020, check out the Small Spark Theory Institute at www.smallsparktheory.com
Small Spark Theory: a marginal gains approach to new business and marketing