

#170: Avoid Consensus (Unless You Want Average Results)
9 snips May 3, 2021
Explore the power of decisiveness and the importance of engaging your audience with strong choices. Discover why avoiding consensus can lead to extraordinary results, as fresh ideas often emerge from challenging the norm. Dive into how emotional responses, from love to hate, influence startup success, while indifference can spell disaster. Learn about individual accountability in organizations and how clear decision-makers can drive innovation, inspired by Amazon’s approach. Cultivate a culture that values feedback to foster growth and creativity.
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Godin's Influence
- David Cancel recounts attending Seth Godin's workshops in the early 2000s.
- Godin emphasized picking an edge and avoiding the middle ground for impactful ideas.
Pick an Edge
- Pick an edge; avoid the middle ground of consensus and conventional wisdom.
- Polarizing ideas, even if disliked by some, are better than indifferent ones.
Haters to Lovers
- It's easier to convert haters to lovers than those indifferent to your idea.
- Haters possess an emotional connection, while indifference signifies lack of impact.