The Private Equity Podcast, by Raw Selection Inside the Psychology of Elite Founders (What 9-Figure Exits All Share) with Greg Moran
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Sep 9, 2025 Greg Moran, a multi-exit founder and Managing Partner at Evergreen Mountain Equity Partners, shares his insights on the mindset of elite founders. He highlights key mistakes in private equity, such as underestimating leadership and culture. Moran introduces his proprietary archetype model, defining traits like creative resilience and strategic accountability that successful founders possess. He also discusses a free assessment tool aimed at helping founders demonstrate their abilities under pressure. This conversation merges practical investment tactics with an exploration of entrepreneurial psychology.
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Don’t Strip The Company's Soul
- Private equity often disrespects incumbent leadership and strips company culture, leaving a hollow shell.
- That model works less today as culture and institutional knowledge are critical to long-term value.
Understand Founder Motivations Under Pressure
- Many venture firms fail to deeply understand founder motivations under pressure.
- That gap leads to poor founder selection and weaker outcomes after institutional capital arrives.
Screen Founders With Archetype Models
- Use behavioral archetypes to screen founders and predict repeat success.
- Build models from founders with multiple nine-figure exits to identify reliable traits.
