No one spends more time with couples getting married than full-service wedding planners. They’re in the mix of it all, including:
- Budget conversations between couples and with their parents
- Mulling over how to pick what vendors
- What are their priorities for the wedding
- How they feel about each aspect of the experience
And so. much. more.
Which means if you want to know what’s going on in the mind of today’s couple you go to the planners because they know the most.
I don’t know about you, but I don’t like to waste time guessing about things, especially when it’s so easy to simply know something by asking others or looking it up. Who’s got time for trial and error? Or the stress that goes with faking it till you make it?
So this week, I’m sharing a replay of a conversation I hosted last week with three top wedding planners, Caitlin Fulton Kuchemba, Megan Gillikin and Liz McKellar, to get their take on:
- Vendor referrals and how NOT to approach planners
- What couples want for their weddings in 2024
- How you can stand out in a crowded marketplace
- Why planning timelines are all over the place
- Value shifts from Millennials to Gen Z
Buckle up. It’s a candid, real, and honest conversation about what works and doesn’t work anymore post-pandemic.