Brand Builder Shortcuts

Content Marketing Formula #2: Surprising Simplicity

5 snips
Sep 1, 2024
Discover the 'Surprising Simplicity' content formula that helps you create attention-grabbing content. Explore practical strategies for engaging audiences and building brand communities. Learn how to use AI tools to generate compelling content ideas, alongside real-world applications for authentic networking. Challenge assumptions to offer fresh perspectives and position yourself as an innovative thinker in your niche. Get ready to transform your content strategy and resonate deeply with your audience!
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ADVICE

Use Surprising Simplicity Formula

  • Use the "Surprising Simplicity" formula: "Did you know it's easier to blank than blank?" to grab attention.
  • Challenge common assumptions and offer a simpler approach to engage your audience effectively.
ADVICE

3 Steps to Apply Formula

  • To apply the formula, pick a goal your audience wants, offer an easy way to reach it, and compare it to a harder common method.
  • This positions you as an innovative thinker and helps your content stand out.
INSIGHT

Challenge Norms to Engage

  • Challenging normal assumptions in your content engages and opens your audience's mind.
  • Offering fresh perspectives makes your content more shareable and positions you as innovative.
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