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POLITICO Tech
From AI to influencers, one election official’s call for more tech transparency
Nov 1, 2024
Shana Broussard, a Democratic FEC Commissioner, dives into the hot-button issue of AI-generated deepfakes in political campaigning. She discusses the need for transparency and the ethical responsibilities of social media influencers in the elections. Broussard highlights the challenges in regulating digital ads, especially with the rise of misinformation. The conversation also touches on the complexities of balancing First Amendment rights with the need for clear disclaimers, raising critical questions about the future of election integrity.
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Quick takeaways
- The FEC's decision to not ban AI-generated deepfakes reflects an effort to balance regulation with existing fraudulent misrepresentation laws.
- There is a growing demand for clearer disclosure requirements regarding social media influencers' financial ties to political candidates to enhance voter transparency.
Deep dives
AI-Generated Deepfakes in Political Advertising
The regulation of AI-generated deepfakes in political ads is a significant concern in the current election cycle. The Federal Election Commission (FEC) decided against implementing a specific ban, stating that existing laws already cover fraudulent misrepresentation, which includes deepfake content. Despite this decision, there is public demand for clearer disclosures that indicate when content is AI-generated. Commissioner Shauna Broussard emphasized the need for technological neutrality in regulations while acknowledging that disclaimers are crucial for providing transparency to voters.
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