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The Joe Pomp Show
#227 MLB World Series Viewership Hits Lowest Point Ever
Nov 11, 2023
2023 MLB season saw significant changes with new rules implemented to speed up the game; the impact of these changes on MLB's business reviewed. Factors behind declining MLB World Series viewership explored, including regional focus and team matchups. Effects of MLB rule changes on game dynamics discussed, leading to increased fan engagement. MLB's revenue sources and challenges examined, along with the struggle of promoting individual athletes in sports marketing.
14:17
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Quick takeaways
- MLB World Series viewership hit record low in 2023, facing challenges in engaging audience.
- Rule changes led to shorter games, increased stolen bases, and higher scoring in 2023 MLB season.
Deep dives
World Series Viewership Decline
The 2023 Major League Baseball World Series between the Texas Rangers and the Arizona Diamondbacks had the least viewers ever recorded, with an average of 9.1 million viewers per game. This marked an 80% drop from the most watched World Series in 1978. The viewership trend showed a decrease from 22.8 million viewers in 2016 to 9.1 million in 2023, making each of the past four World Series the least watched.
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