Kate Bradley Chernis, the Co-founder & CEO of Lately, joins the Social Pros podcast to have a chat about the revolutionary power of AI in the content creation and marketing space.

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Full Episode Details

Kate Bradley Chernis, the Co-founder & CEO of Lately, joins the Social Pros podcast to discuss AI applications in the world of sales and marketing.

Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users raise engagement levels by generating words that convert.

We hear how important it is for social pros to break down communication barriers using touchpoints that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier.

In This Episode:

4:17 - Kate gives some background on Lately.ai
09:23 - The importance of adding variety to your message
11:29 - Why archived content is still viable
16:47 - The engagement boosting power of Lately.ai
19:26 - The best source material for Lately.ai
21:50 - Why AI can’t replace humans
23:05 - How empathy ties into working with AI
30:03 - How Lately.ai helps both content and social teams
32:20 - How AI boosts human interaction
34:32 - Kate gives some insights into her ‘Lately Office Hours’ sessions
38:34 - Kate’s advice for anyone looking to become a social pro

Resources

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