

Why it's time to shake off the "cool kid disdain" and embrace enthusiasm with Ellie Kime
Does being enthusiastic feel a little bit cringe? I don't know about you, but I grew up in a culture where being enthusiastic or passionate about anything was considered to be a little bit weird. It was not cool to be keen. It was cool to be jaded, To not get excited about anything,
Which is one of the reasons why talking to my guest today was so refreshing. Ellie Kime is a messaging mentor, helping small businesses explain who they are, what they do, and why they're so good at it. She also founded the Enthusiast and Co. A platform to encourage people to be more unashamedly, unabashedly, enthusiastic, and to believe that caring is cool.
So she's the perfect person to talk about passion and enthusiasm with. And as Ellie says in the podcast, enthusiasm is one of those things that really makes life worth living.
We talked about a whole bunch of stuff on the podcast, including digging into Ellie's dissertation on fangirls and how they were treated by the media, and my dissertation too.
We discussed how enthusiasm could feel very frivolous but that, actually, it's an essential part of an activist's toolkit - one of the ways that we stay connected.
We talked about how working in the wedding business gave Ellie insight into the psychology behind consumer behaviour.
We talked about how we see women's hobbies and enthusiasms or their pastimes as having less value. And how this bleeds into the way we regard different people's businesses or their skills.
And we talked about how we reach for the big issues when people ask us what we care about. But that actually those seemingly niche causes - not only do they matter to you, but also they're a lot easier to get our teeth into and try and do something about.
Oh, and Ellie introduces me to the patriarchy! (lolz)
I had a lot of fun diving into Ellie's understanding of fangirls, into sexism, misogyny, football games, and academic sugar daddies.
So, yeah, strap in, grab a cup of tea, and listen to Ellie get on her soapbox.
Get enthusiastic with Ellie here
Or discover her ick-free introductions here
Send her an email at ellie@eleanormollie.co.uk
Find her on Instagram here
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