28. A year in the life of ABM | Finastra

In this episode of Let's Talk ABM Declan chats to Marnie Giuranna Zaccaria, Global ABM Lead at Finastra. The role sees Marnie oversee the entire highly personalized and customized marketing activity for all Finastra’s strategic accounts. Previously she held the position of Head of Marketing for DACH and Central Europe for Finastra as well as Marketing Manager at 360T and Managing Director at the European Association for Banking and Financial History.

Here's what they cover:

- What the first year of an ABM strategy looks like

- Advice on what to do and what not to do in your first year

- How educating Sales helps to unlock ABM success

- Advice on how to succeed at Account-based Marketing