I believe the most powerful data you have about your business strategy isn't in the analytics dashboard—it's in your nervous system. What if your resistance to doing certain business-building activities isn't laziness or lack of discipline, but actually your wisdom protecting you from the wrong path?

In this episode, I explore the hidden cost of copy-paste strategies and why forcing someone else's success formula into your business doesn't just fail to work—it actively destroys your momentum. Through my own story of trying (and failing) to build an online course before I was ready, and my client's success in trusting her instincts as a wisdom writer, I reveal how your body gives you data about alignment long before your conscious mind catches up. But here's the critical distinction: there are two types of resistance, and understanding the difference might be one of the most important skills you develop as an entrepreneur. I show you how to recognize misalignment resistance (which redirects you to your natural path) versus what Stephen Pressfield calls capital-R Resistance (which shows up precisely because you're onto something big). When you understand your archetype, you gain the compass to distinguish between these two forces—and that distinction changes everything.

IMPACT POINTS FROM THIS EPISODE:

⚡ Energy Is Data Your Body Already Knows – When something energizes you, that's important information. When something drains you, that's important information. There's a difference between "this is hard because it's challenging" and "this is hard because it's misaligned." Aligned work feels challenging but energizing, like you're accessing deep strength. Misaligned work feels draining, performative, like you're pretending to be someone you're not—and no matter how much you improve, it never feels natural.

⚡ Copy-Paste Strategies Come With Invisible Costs – That proven formula worked for them because it aligned with their archetype, their natural wiring, their way of creating transformation. The screenshots and testimonials are likely from people with similar wiring. But when you're not wired that way and try to copy it, you're not just learning a strategy—you're trying to rewire your entire nervous system to function like someone else, and it erodes your confidence and makes you question whether you're cut out for this at all.

⚡ Two Types of Resistance Require Opposite Responses – Misalignment resistance says "this doesn't fit how I work, this isn't where my genius lives" and tries to redirect you to your natural path. Pressfield's capital-R Resistance shows up precisely because you're moving toward aligned action on something important—it's terrified you'll actually finish and change the world. When you understand your archetype, misalignment resistance decreases, but Pressfield resistance might increase as you get closer to breakthrough. That's not a sign you're on the wrong path—it's a sign you're getting closer.

PEOPLE & RESOURCES MENTIONED:

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
Thought Leadership Archetype Assessment
Archetype Strategy Call – 60-minute personalized session including expanded archetype report showing how your unique blend of archetypes creates your specific approach, strategy mapping to identify what's draining you vs. energizing you, and 30-day personalized plan ($500, applies toward future programs if you work with Macy within 6 months)

CONNECT WITH MACY:

Follow on Instagram: @macyrobison
Connect on LinkedIn: Macy Robison
Visit: macyrobison.com

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