Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well
[02:00] People get on the paid ads hamster wheel too often.
[02:15] People also get stuck paying people for bad content.
[02:55] Content MVP’s.
[03:45] Top-performing content is often around 2000 words.
[04:28] People forget about links.
[06:07] Problogger is a great place to hire good writers.
[07:30] HubSpot hires people just to update content.
[09:33] Zero-click searches.
[10:16] Eric and Neil do content sprouting.
[10:30] Spin content out into different formats.
[13:15] Improving metadata is important.
[16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest.
[18:32] Customer data platforms.
[18:45] These are fairly new.
[19:06] The hot thing right now is personalization and Hole.io allows you to do this.
[22:41] Doing the right things at the right time is important in terms of sales.
[25:15] Chatbots.
[27:22] Intercom helps combine chat and email to make your marketing stronger.
[28:20] AI for ads.
[28:28] Pattern89 is AI for digital ads.
[30:00] As long as you make time to do all of these things, you will succeed.
[30:15] Consistency is key.
[31:17] That’s it for today!
[31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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