Finshots Daily The economics of Pantone and its colours
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Dec 5, 2025 Discover why the Pantone Color of the Year is a major event in design. Delve into the economics of color with insights on how subtle variations in red can impact branding, like Colgate and Coca-Cola. Learn about the Pantone Matching System, its role in ensuring color consistency globally, and how brands like Kodak and Kraft benefited from standardization. The narrative also explores Pantone's innovative business model, legal victories, and cultural influence, showcasing its pervasive impact in our daily lives.
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Pantone As A Global Color Dictionary
- Pantone functions as a universal color dictionary that ensures identical shades across continents for brands and printers.
- This consistency preserves brand identity and prevents product confusion on store shelves.
Kodak's Yellow Packaging Fix
- Kodak's varied yellows confused customers who equated brighter packs with freshness and darker ones with poor quality.
- After adopting Pantone 1235C, Kodak achieved consistent packaging and improved consumer perception.
Heinz Red Boosted Sales In Turkey
- Kraft standardized Heinz Red with PMS in Turkey and made it visually distinct for 97% of customers.
- Heinz ketchup usage rose 24% while non-Heinz refills by vendors fell 73%.