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100 Product Strategies
#37: Vimeo's Strategies for Differentiation and Product-Led Growth in Competitive Markets
Nov 30, 2023
Markiyan Matsekh, ex-Director of Product at Vimeo, shares insights on expansion strategies and product-led growth. He discusses the importance of Vimeo's positioning and differentiation in a crowded market. He also shares a story of a failed strategy, highlighting the importance of these concepts.
52:48
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Quick takeaways
- Understanding user needs and using qualitative and quantitative data is crucial for making informed decisions in building a successful strategy for enterprise growth.
- Brand awareness, execution, and alignment are key factors in the execution of a successful strategy.
Deep dives
Building a Strategy for Enterprise Growth
In this podcast episode, the guest speaker shares their experience of building a successful strategy for enterprise growth at Vimeo. They discuss how they shifted the focus from small businesses to enterprise, highlighting the need for resource allocation and a clear strategy. The guest emphasizes the importance of understanding user needs and using qualitative and quantitative data to make informed decisions. They also explore the role of brand awareness and reputation in gaining market share. The success of the strategy is attributed to a strong differentiation, a focus on converting viewers into creators, and the ability to execute quickly.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode