In this episode of the Manufacturing Automation Podcast, Michael and Matt discuss the challenges and excitement of closing high-value automation deals while refining their sales and marketing strategies. They dive into sales cycle optimizations, proposal structuring, and lessons learned from long-term business growth. The conversation also covers new R&D efforts, the evolution of their turnkey processes, and navigating the complexities of scaling efficiently. Whether you're refining your business approach or strategizing for growth, this episode delivers real-world insights into the automation industry.