True Story: The Public Relations Podcast Biz Owners: Why Your Marketing/PR Isn't Successful
🎙️ Is your marketing team set up for success, or are you unknowingly setting them up to fail?
In this episode, Whitney takes a hard look at the challenges business owners face when hiring and managing young marketing talent. She reveals why simply hiring fresh faces isn’t enough—and what it takes to transform raw potential into real results.
You’ll also hear how fractional CMOs are emerging as a smart, cost-effective solution for businesses that can’t afford a full-service agency but still need experienced leadership to drive strategy and execution.
Whether you’re navigating the complexity of marketing or struggling to guide a young team, this episode will leave you with actionable insights to elevate your efforts.
- Why marketing is more complex than it seems—and how to set realistic expectations for young hires.
- The power of feedback, training, and structured plans to help young marketers thrive.
- How fractional CMOs can fill the gap when your business needs expert oversight without the hefty price tag.
- Practical strategies for balancing cost, quality, and collaboration in your marketing approach.
Ready to build a marketing team that truly works for your business? Tune in now!
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